TikTok is introducing a new feature that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users like content produced via AI tools, including AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its app labeled as made with AI. Overall, over 100 million pieces of content are added to the app each day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they watch by opening the “manage topic” option in the application and picking “AI-generated content”. Other topics that can already be adjusted under the filter cover politics, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s policies oblige content makers to identify lifelike AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the app will from now on add an “AI-made” tag to content produced via its own AI tools, or identified by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from trying to evade the labeling process.
AI Literacy Programs
The company is also establishing a $2m educational fund for specialists and organizations to create learning resources about ethical AI use. This initiative will benefit educational bodies focused on training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over intentions to cut jobs for numerous content moderators in Britain. The company is set to reduce hundreds of positions in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most harmful content prior to it is viewed by humans. The company stated a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a significant AI assistance is making a difference work at speed.”
